In 1969, McMahon made his debut as an in-ring announcer for the WWWF's All-Star Wrestling, a company owned by his father, Vince McMahon, Sr. Throughout the 1970s, McMahon became the prominent force in his father's company, and over the next decade, Vince assisted his father in tripling TV syndication. He pushed for the renaming of the company to the World Wrestling Federation (WWF). By 1980, McMahon had become chairman of the company, and he, and his wife Linda, took control of the World Wrestling Federation.
In 1984, he recruited Hulk Hogan to be the WWF’s charismatic new megastar. Also, McMahon (who still also fronted as the WWF’s squeaky clean babyface announcer) created The Rock 'N' Wrestling Connection by incorporating pop music stars into wrestling storylines. As a result, the WWF was able to expand its fanbase into a national mainstream audience as the promotion was featured heavily on MTV programming. On March 31, 1985, he promoted the first WrestleMania to be held at Madison Square Garden while airing on closed circuit TV throughout the U.S. WrestleMania was an undisputed success.
During the late 1980s, McMahon shaped the WWF into a unique sports entertainment brand that reached out to family audiences while attracting fans who had never before paid attention to pro wrestling. By directing his storylines towards highly publicized supercards, McMahon initiated a brand-new revenue stream by promoting these events live on PPV television, a concept that would completely revolutionize event programming for all sports while catapulting the WWF into a multi-million dollar empire. In 1987, McMahon reportedly drew 93,173 fans to the Pontiac Silverdome (which was called the "biggest crowd in Sports entertainment history") for WrestleMania III, which featured the main event of Hulk Hogan versus André the Giant.
During the '80's, became the regular play-by-play announcer and maintained that role until November 1997, portraying himself as easily-excited and over-the-top. In addition to matches, McMahon also hosted other WWF shows, and introduced WWF programming to TBS. At the 1987 Slammy Awards, McMahon performed in a musical number and sang the song "Stand Back".
As with most play-by-play announcers, McMahon was a babyface "voice of the fans", in contrast to the heel color commentator, usually Jesse Ventura, Bobby Heenan or Jerry Lawler. While most of McMahon's on-screen physicality took place during his "Mr. McMahon" character later in his career, he was twice involved in physical altercations on WWF television as a commentator; once on the September 28, 1991 episode of WWF Superstars of Wrestling, when Roddy Piper mistakenly hit him with a folding chair aimed at Ric Flair (requiring McMahon to be taken out of the arena on a stretcher), and again on the November 8, 1993 episode of Monday Night Raw, when Randy Savage hurled him to the floor in an attempt to attack Crush after McMahon attempted to restrain him.
Throughout late 1996 and into 1997, McMahon slowly began to be referred to as the owner on WWF television while remaining as the company's lead play-by-play announcer. On the September 23, 1996 Monday Night Raw, Jim Ross delivered a worked shoot promo during which he ran down McMahon, outing him as chairman and not just a commentator for the first time in WWF storylines. This was followed up on the October 23 Raw with Steve Austin referring to then-WWF President Gorilla Monsoon as "just a puppet" and that it was actually McMahon "pulling all the strings." The March 17, 1997 WWF Raw is War is cited by some as the beginning of the Mr. McMahon character, as after Bret Hart lost to Sycho Sid in a steel cage match for the WWF Championship, Hart engaged in an expletive-laden rant against McMahon and WWF management. This rant followed Hart shoving McMahon to the ground when he attempted to conduct a post-match interview. McMahon, himself, returned to the commentary position and nearly cursed out Hart before being calmed down by Ross and Lawler.
McMahon largely remained an announcer after the Bret Hart incident on Raw. On September 22, 1997, on the first-ever Raw to be broadcast from Madison Square Garden, Bret's brother Owen Hart was giving a speech to the fans in attendance. During his speech, Steve Austin entered the ring with five NYPD officers following, and assaulted Hart. When it appeared Austin would fight the officers, McMahon ran into the ring to lecture him that he couldn't "physically" compete. (At the time, Austin was recovering from a legitimate broken neck after Owen Hart botched a piledriver in his match against Austin at SummerSlam. After telling McMahon that he respects the fact that he and the WWF cared, Austin attacked McMahon with a Stone Cold Stunner, leaving McMahon in shock. Austin was then arrested on charges of trespassing, assault, and assaulting a police officer. This marked the beginning of the Austin-McMahon rivalry.
At Survivor Series in 1997, Bret Hart defended his WWF Championship against long-time rival Shawn Michaels in the main event. In the months heading into Survivor Series, McMahon had entered into a rivalry with Hart. During the match, Michaels applied Hart's own signature submission maneuver The Sharpshooter on Hart. Hart refused to submit. McMahon, however, got up and ordered the referee to ring the bell thus screwing Hart out of the title and making Michaels the champion and making McMahon turn heel for the first time on WWF television. This incident was subsequently dubbed the "Montreal Screwjob". Following the incident, McMahon left the announcing table for good (Jim Ross replaced McMahon as lead announcer) and the Mr. McMahon character began.
In December 1997 on Raw is War, the night after D-Generation X: In Your House, McMahon talked about the behavior and attitude of Steve Austin, such as Austin having assaulted WWF Official Commissioner Slaughter, and how he has attacked WWF announcers such as Jim Ross and McMahon himself. Mr. McMahon demanded that Austin defend his Intercontinental championship against The Rock in a rematch. As in the previous match, Austin used his pickup truck as a weapon against The Rock and the Nation of Domination gang. Austin decided to forfeit the title to The Rock but, instead, Austin gave The Rock a Stone Cold Stunner and knocked McMahon off the ring ropes.
On the March 30 Raw is War, the night after Austin won the WWF Title at WrestleMania XIV, McMahon presented him with a new title belt and warned Austin that he did not approve of his rebellious nature. In April 1998, it appeared Austin and McMahon were going to battle out their differences in an actual match, but the match was declared a no contest when Dude Love made an appearance. This led to a title match between Love and Austin at Unforgiven, for which McMahon sat ringside. Love won the match by disqualification when Austin hit McMahon with a chair. In a title rematch at In Your House: Over The Edge, Austin retained, despite McMahon being the referee and his "Corporate Stooges", Gerald Brisco and Pat Patterson, as timekeeper and ring announcer, respectively.
McMahon ordered the WWF Championship to be defended in a 14-man tournament named Deadly Games at Survivor Series in 1998. McMahon made sure that Mankind reached the finals because Mankind had visited McMahon in hospital after McMahon was sent to the hospital by the Undertaker and Kane. He also awarded Mankind the WWF Hardcore Championship due to his status as a hardcore wrestling legend. Originally, McMahon was acting as he if he was helping out Mankind during the match. At one point, The Rock turned his attention to McMahon. McMahon turned on Mankind after a screwjob, however, as The Rock had caught Mankind in the Sharpshooter. Mankind had not submitted but McMahon ordered the referee to ring the bell, thus giving The Rock the WWF Championship. This was an homage to the "Montreal Screwjob" that occurred one year earlier. McMahon referred to The Rock as the "Corporate Champion" thus forming the Corporation with his son Shane and The Rock. At Rock Bottom: In Your House, Mankind defeated The Rock to win the WWF Championship after The Rock passed out to the Mandible Claw. McMahon, however, screwed Mankind once again by reversing the decision and returning the belt to his chosen champion, The Rock. McMahon participated in a "Corporate Rumble" on the January 11, 1999 Raw as an unscheduled participant, but was eliminated by Chyna.
McMahon restarted a long-running feud with Steve Austin when, in December 1998, he made Austin face the Undertaker in a Buried Alive match with the Royal Rumble qualification on the line. Austin defeated the Undertaker with help from Kane. McMahon had put up $100,000 to anyone who could eliminate Austin from the Royal Rumble match. At Royal Rumble, thanks to help from the Corporation's attack on Austin in the women's bathroom during the match (Austin and McMahon went under the ropes, not over them as the Royal Rumble rules require for an elimination to occur along with the 'Shawn Michaels Rule', in which both feet must touch the floor after going over the top rope) and The Rock distracting Austin, McMahon lifted Austin over the top rope from behind, thus winning the match and earning a title shot at WrestleMania XV against the WWF Champion The Rock. He turned down his spot, however, and WWF Commissioner Shawn Michaels awarded it to Austin, which infuriated McMahon. Austin decided to put his title shot on the line against McMahon so he could get a chance to fight Vince at In Your House: St. Valentine's Day Massacre in a steel cage match. During the match, The Big Show—a future member of the Corporation—interrupted, making his WWF debut. He threw Austin through the side of the cage thus giving him the victory.
The Corporation started a feud with The Undertaker's new faction the "Ministry of Darkness," which led to a storyline introducing McMahon's daughter Stephanie. Stephanie played an "innocent sweet girl" who was kidnapped by The Ministry twice. The first time she was kidnapped, she was found by Ken Shamrock on behalf of McMahon in a basement of the stadium. The second time she was kidnapped, The Undertaker attempted to marry her whilst she was forcefully tied to the Ministry's crucifix, but she was saved by Steve Austin. This angle saw a brief friendship develop between McMahon and Austin, cooling their long running feud. A previously unknown character was developed as a result called the "Higher Power", invented by Shane McMahon and The Undertaker. McMahon, however, was later revealed as the "Higher Power" on the June 7 Raw, reigniting his feud with WWF Champion Austin. McMahon's son Shane merged the Corporation with Undertaker's Ministry of Darkness to form the Corporate Ministry. McMahon became a member of the short-lived stable The Union, during May 1999. As a result of McMahon being the "Higher Power", Austin was given 50% shares of the WWF by Linda and Stephanie McMahon out of their kayfabe disgust at him.
At King of the Ring, Vince and Shane defeated Austin in a handicap ladder match to regain control of the WWF. While CEO, Austin had scheduled a WWF Title match, to be shown on Raw after King Of The Ring. During the match, Austin defeated the Undertaker once again to become the WWF Champion. At Fully Loaded, Austin was again scheduled for a match against The Undertaker. If Austin lost, he would be banned from wrestling for the WWF Championship again; if he won, Vince McMahon would be banned from appearing on WWF TV. Austin defeated The Undertaker, and McMahon was banned from WWF TV.
McMahon returned as a face in the fall of 1999 and won the WWF Championship in a match against Triple H, thanks to outside interference from Austin on the September 16 SmackDown!. However he had decided to vacate the title during the following Monday's Raw is War because he was not allowed on WWF TV because of the stipulations of the Fully Loaded 1999 contract he signed. However, Steve Austin reinstated him in return for a WWF title shot. Over the next few months McManhon and Triple H feuded, with the linchpin of the feud being Triple H's storyline marriage to Stephanie McMahon. The feud culminated at Armageddon in 1999; McMahon faced Triple H in a No Holds Barred match which McMahon lost. Afterward, Stephanie turned on him, revealing her true colors.
McMahon returned to WWF television on the March 13, 2000 Raw is War helping The Rock win his WWF title shot back from the Big Show, He also attacked Shane McMahon and Triple H. Two weeks later, McMahon and The Rock defeated Shane McMahon and The Big Show in a tag team match with help from special guest referee Mankind. At WrestleMania 2000, Triple H defended the WWF Championship in a Fatal Four-Way Elimination match in which each competitor had a McMahon in his corner. Triple H had his wife Stephanie McMahon who was also the WWF Women's Champion in his corner, The Rock had Vince McMahon in his corner, Mick Foley had Linda McMahon in his corner, and Big Show had Shane in his corner. After Big Show and Foley were eliminated, Triple H and The Rock were left. Although Vince was in The Rock's corner, he turned on The Rock after hitting him with a chair turning heel for the first time since his feud with Steve Austin, which helped Triple H win the match and retain his title. This began the McMahon-Helmsley Era.
At King of the Ring, McMahon, Shane, and WWF Champion Triple H took on the Brothers of Destruction (The Undertaker and Kane) and The Rock in a six-man tag team match for the WWF Championship. The stipulation of this match was that whoever made the scoring pinfall would become the WWF Champion. McMahon was pinned by The Rock. On the December 18 Raw, McMahon faced Kurt Angle in a non-title match which was fought to no contest when Mick Foley interfered and attacked both men. After the match, both men beat Foley and McMahon fired him. McMahon and Stephanie then aligned together against Shane. At WrestleMania X-Seven, McMahon lost to Shane after Linda—who had been emotionally abused to the point of a nervous breakdown; the breakdown left her helpless as Vince began a public extramarital affair with Trish Stratus; finally, she was heavily sedated, in the storyline—hit Vince with a low blow. On the same night, McMahon formed an alliance with Steve Austin, helping him defeat The Rock to gain another WWF Championship. It was the second time he screwed The Rock at WrestleMania. The two, along with Triple H, formed an alliance. Austin and Triple H put The Rock out of action with a brutal assault and suspension. Austin and Triple H held all three major WWF titles at the same time. The alliance was short lived, due to an injury to Triple H and a business venture by McMahon.
On the July 9, 2001 Raw, some extremists as well as several wrestlers on the WWF roster formed The Alliance. Steve Austin joined the Alliance, along with Shane and Stephanie McMahon. Vince McMahon led Team WWF. At Survivor Series, Team WWF defeated Team Alliance in a Survivor Series elimination match to pick up the victory for WWF and end the Invasion storyline.
In November 2001, Ric Flair returned to WWF after an eight-year hiatus declaring himself the co-owner of the WWF, which infuriated McMahon. The two faced each other in January 2002, at Royal Rumble, in a Street Fight which Flair won. Due to their status as co-owners, McMahon became the owner of SmackDown! while Flair became the owner of Raw. However, on the June 10 Raw, McMahon defeated Flair to end the rivalry and become the sole owner of WWE.
On the February 13, 2003 SmackDown!, McMahon tried to derail the return of Hulk Hogan after a five-month hiatus but was knocked out by Hogan and received an Atomic Legdrop. At No Way Out, McMahon interfered in Hogan's match with The Rock. Hogan had originally won the match as he hit The Rock with an Atomic Legdrop but the lights went out. When the lights came back on, McMahon came to the ringside to distract Hogan. Sylvain Grenier, the referee, gave The Rock a chair, which he then hit Hogan with. He ended the match with a Rock Bottom to defeat Hogan. This led to McMahon facing Hogan in a match at WrestleMania XIX, which McMahon lost in a Street Fight. McMahon then banned Hogan from the ring but Hogan returned under the gimmick of "Mr. America". McMahon tried to prove that Mr. America was Hogan under a mask but failed at these attempts. Hogan later quit WWE and at which point McMahon claimed that he had discovered Mr. America was Hulk Hogan and "fired" him.
McMahon asked his daughter Stephanie to resign as SmackDown! General Manager on the October 2 SmackDown!. Stephanie, however, refused to resign and this set up an "I Quit" match between the two. At No Mercy, McMahon defeated Stephanie in an "I Quit" match when Linda threw in the towel. Later that night, he helped Brock Lesnar retain the WWE Championship against The Undertaker in a Biker Chain match. This started a rivalry between McMahon and Undertaker. At Survivor Series, McMahon defeated Undertaker in a Buried Alive match with help from Kane.
McMahon began a feud with Eric Bischoff in late 2005, when he decided that Bischoff was not doing a good job as General Manager of Raw. He started "The Trial of Eric Bischoff" where McMahon served as the judge. Bischoff ended up losing the trial; McMahon "fired" him, and put him in a garbage truck before it drove away.
On the December 26, 2005 Raw, Vince personally reviewed Bret Hart's DVD. Shawn Michaels came out and he also started talking about Hart. McMahon replied, "I screwed Bret Hart. Shawn, don't make me screw you". At the 2006 Royal Rumble, when Michaels was among the final six remaining participants after eliminating Shelton Benjamin, McMahon's entrance theme music distracted Michaels, allowing Shane McMahon to eliminate him. On the February 27 Raw, Michaels was knocked unconscious by Shane. When Michaels' former Rockers tag team partner Marty Jannetty came to the rescue of Michaels, he was forced to kiss McMahon's buttocks. On the March 18 edition of Saturday Night's Main Event, Michaels faced Shane in a Street Fight. McMahon screwed Michaels while Shane had Michaels in the Sharpshooter. Michaels had not submitted, but McMahon ordered the referee to ring the bell, giving Shane the victory (another Montreal Screwjob reference). At WrestleMania 22, Vince McMahon faced Michaels in a No Holds Barred match. Despite interference from the Spirit Squad and Shane, McMahon was unable to beat Michaels. At Backlash, Vince McMahon and his son Shane defeated Michaels and "God" (characterized by a spotlight) in a No Holds Barred match.
On the May 15 Raw, Triple H hit Shane with a sledgehammer meant for Michaels. The next week on Raw, Triple H had another chance to hit Michaels with the object but he instead whacked the Spirit Squad. For a few weeks, McMahon ignored Michaels and began a rivalry with Triple H by forcing him to kiss his buttocks also (Triple H hit McMahon with a Pedigree instead of joining the club) and pitting him in a gauntlet handicap match against the Spirit Squad. Michaels, however, saved Triple H and the two reformed D-Generation X (DX). This led to a feud between the McMahons and DX, throughout the following summer. At SummerSlam in 2006, the McMahons lost to DX in a tag team match despite interference by Umaga, Big Show, Finlay, Mr. Kennedy, and William Regal. The McMahons also allied themselves with the ECW World Champion Big Show. At Unforgiven, the McMahons teamed up with The Big Show in a Hell in a Cell match to take on DX. Despite their 3-on-2 advantage, the McMahons lost again to DX thus ending the rivalry.
In January 2007, McMahon started a feud with Donald Trump, which was featured on major media outlets. Originally Trump wanted to fight McMahon himself but they came to a deal: both men would pick a representative to wrestle at WrestleMania 23 in a Hair vs. Hair match. The man whose wrestler lost would have his head shaved bald. After the contract signing on Raw, Trump pushed McMahon over the table in the ring onto his head after McMahon provoked Trump with several finger pokes to the shoulders. Later at a press conference, McMahon, during a photo opportunity, offered a shake of hands with Trump but retracted his hand as Trump put out his. McMahon went on to fiddle with Trump's tie and flick Trump's nose. This angered Trump as he then slapped McMahon across the face. McMahon was then restrained from retaliating by Trump's bodyguards and Bobby Lashley, Trump's representative. At WrestleMania 23, McMahon's representative (Umaga) lost the match. As a result, McMahon's hair was shaved bald by Trump and Lashley with the help of Steve Austin, who was the special guest referee of the "Battle of the Billionaires" match.
McMahon then began a rivalry with Lashley over his ECW Championship. At Backlash, McMahon pinned Lashley in a 3-on-1 handicap match teaming up with his son Shane and Umaga to win the ECW Championship. At Judgment Day, McMahon defended his ECW Championship against Lashley again in a 3-on-1 handicap match. Lashley won the match as he pinned Shane after a Dominator but McMahon said that he was still the champion because Lashley could only be champion if he could beat him. McMahon finally lost the ECW Championship to Lashley at One Night Stand in a Street Fight despite interference by Shane and Umaga.
On June 11, 2007, WWE aired a segment at the end of Raw that featured McMahon entering a limousine moments before it exploded. The show went off-air shortly after, and WWE.com reported the angle within minutes as though it were a legitimate occurrence, proclaiming that McMahon was "presumed dead".
The June 25 Raw was scheduled to be a three-hour memorial to "Mr. McMahon". However, due to the actual death of Chris Benoit, the show opened with McMahon standing in an empty arena, acknowledging that his reported death was only of his character as part of a storyline. This was followed by a tribute to Benoit that filled the three-hour timeslot. McMahon's last appearance on WWE television until August 6, 2007 was the next night on ECW on Sci Fi in which after acknowledging that a tribute to Benoit had aired the previous night, he announced that there would be no further mention of Benoit due to the circumstances becoming apparent, and that the ECW show would be dedicated to those that had been affected by the Benoit murders. On the August 6 show, McMahon said that he faked his death to see what people really thought of him, with Stephanie accused of faking mourning while checking her father's last will and testament to see how it would benefit her.
The "Mr. McMahon" character officially returned on the August 6 Monday Night Raw. He talked about many subjects, including an investigation by the United States Congress and owing money to the IRS. McMahon also declared a battle royal to determine a new Raw General Manager, which was won by William Regal. At the end of Raw, Jonathan Coachman informed McMahon of a (storyline) paternity suit regarding an illegitimate long-lost child, who was revealed in the following weeks as being a male member of the WWE roster. On the September 3 Raw, McMahon appeared and was confronted by his family. They were interrupted by Mr. Kennedy, who claimed to be McMahon's "illegitimate son". He was himself interrupted by a lawyer claiming Kennedy was not McMahon's son and that the real son would be revealed the next week on Raw. His illegitimate son was finally revealed on September 10 on Raw as Hornswoggle. In February 2008, after months of "tough love" antics towards Hornswoggle, John "Bradshaw" Layfield revealed that Hornswoggle was not McMahon's son and that he was actually Finlay's son. It turned out that the scam was thought up by Shane, Stephanie and Linda McMahon, along with Finlay.
On the June 2 Raw, McMahon announced that, starting the next week, he would give away US$1,000,000 live on Raw. Fans could register online, and each week, randomly selected fans would receive a part of the $1,000,000. McMahon's Million Dollar Mania lasted just three weeks and was suspended after the 3-hour Draft episode of Raw on June 23. After giving away $500,000, explosions tore apart the Raw stage, which fell and collapsed on top of McMahon. On June 30, Shane addressed the WWE audience before Raw, informing the fans that his family had chosen to keep his father’s condition private. In addition, he also urged the WWE to stand together during what he described as a "turbulent time". The McMahons made several requests to the wrestlers for solidarity, before finally appointing Mike Adamle as the new general manager of Raw in order to restore order to the brand.
On the January 5, 2009 Raw, Chris Jericho told Stephanie McMahon that McMahon would be returning to Raw soon. The following week, Jericho was (kayfabe) fired from WWE by Stephanie. On the January 19 Raw, McMahon returned, as a face, and supported his daughter's decision on Jericho, but Stephanie rehired him. Randy Orton then came out and assaulted McMahon after harassing Stephanie. McMahon returned on the March 30 Raw with his son, Shane, and son-in-law Triple H to confront Orton. The night after WrestleMania XXV, McMahon appeared on Raw to announce Orton would not receive another championship opportunity at Backlash, but compete in a six-man tag team match with his Legacy stablemates against Triple H, Shane McMahon and himself. Raw General Manager Vickie Guerrero made the match for the WWE Championship. Orton then challenged McMahon to a match that night, in which Legacy assaulted him, and Orton also hitting him with the RKO. After being assisted by Triple H, Shane and a returning Batista, McMahon announced Batista would replace him in the match at Backlash.
On the June 15 Raw, McMahon announced that he had sold the Raw brand to businessman Donald Trump. The next week, during the Trump is Raw show, McMahon bought the brand back from Trump. On the June 29 Raw, McMahon announced that every week, a celebrity guest host would control Raw for the night. He soon appeared on SmackDown, putting Theodore Long on probation for his actions.
On August 24 Raw, McMahon had a birthday bash which was interrupted by The Legacy, and competed in a six-man tag team match with his long-time rival team DX, in which they won after the interference of John Cena. He continued to appear on SmackDown, making occasional matches and reminding Long that he is still on probation. On the November 16 Raw, McMahon was called out by guest host Roddy Piper, who wanted a match with McMahon that night in Madison Square Garden. McMahon declined, and announced his retirement from in-ring competition.
On the January 4, 2010 Raw, McMahon confronted special guest host Bret "The Hitman" Hart for the (televised) first time since the Montreal Screwjob at Survivor Series 1997, with the intention of burying the hatchet from the above mentioned Montreal Screwjob. The two appeared to finally bury the hatchet, but after shaking hands, Vince kicked Hart in the groin and left the arena to a loud chorus of boos and the crowd chanting "You screwed Bret! You screwed Bret!". A match was then booked between the two at WrestleMania XXVI, which saw Hart defeat McMahon in a No Holds Barred Lumberjack match. After WrestleMania, it was announced that McMahon would no longer appear on WWE television as his character Mr. McMahon. On the May 31 Raw, McMahon returned to congratulate Hart on becoming the new Raw General Manager. On the June 22 Raw, McMahon fired Hart for not dealing with NXT season one rookies, known as The Nexus. That same night, he announced the new General Manager would be anonymous and make decisions via emails, which would be read by Michael Cole. The General Manager's first decision was McMahon to be the guest referee for a WWE Championship match that night between John Cena and Sheamus. The match was interrupted by The Nexus who then attacked McMahon.
McMahon appeared in a segment on the November 1 Raw, in a coma from the attack by The Nexus. He woke up and his doctor (Freddie Prinze, Jr.) explained what had happened since he'd been out. The scene transitioned to Stephanie McMahon waking up, revealing it was all a dream.
McMahon returned to WWE on the February 7, 2011 Raw, to announce a guest host for WrestleMania XXVII would be revealed the next week (this turned out to be The Rock). On the May 2 birthday-themed Raw, he wished The Rock a happy birthday.
On the June 6 WWE Tough Enough, he announced the winner of the show, Andy Leavine, with Steve Austin. That day, he was interrupted on Raw by R-Truth, The Miz, Alex Riley and John Cena. He announced the night's main event as Cena and Riley against Truth and Miz in a tag team match, with Steve Austin as guest referee.
McMahon returned on the July 4 Raw, as a heel, addressing CM Punk's suspension and Punk's comments the week before. Cena convinced McMahon to reinstate Punk and re-book the WWE Championship match at Money in the Bank. However, McMahon told Cena that if he lost the match, he would personally go to the ring and fire him. The next week on Raw, McMahon tried to get Punk to sign a new WWE contract, but Punk tore it up, reaffirming his intent to leave WWE after Money in the Bank.
At Money in the Bank, McMahon ordered John Laurinaitis to end the match while Cena had Punk in the STF, trying to imitate the Montreal Screwjob in Chicago, but Cena knocked out Laurinaitis before he could ring the bell. After Punk defeated Cena, McMahon ordered Alberto Del Rio, Raw's Money in the Bank ladder match winner, to cash in and challenge Punk for the title. Del Rio was attacked by Punk before he could cash in. Punk then fled through the crowd with the WWE Championship belt.
At the end of the July 18 Raw, Triple H returned and, on behalf of WWE's board of directors, fired McMahon from his position of running Raw and Smackdown, though leaving him Chairman of the board. Triple H then announced he himself had been designated Chief Operating Officer of WWE.
McMahon returned on the October 10 Raw, likewise firing Triple H from running Raw, stating the Board of Directors had called Triple H a financial catastrophe, and that the WWE employees had voted no confidence in him the previous week. Saying that no member of the McMahon family could run Raw due to conflict of interest, he named John Laurinaitis as the Interim General Manager of Raw. Laurianaitis later also became GM of Smackdown.
On June 11, 2012, McMahon returned, as a face, to give a job evaluation to John Laurinaitis, with Laurinaitis' job on the line. Later that night, McMahon came out to announce his decision. As he was about to fire Laurinaitis, The Big Show came out and threatened McMahon. John Cena came out and attacked Big Show, and McMahon unsuccessfully tried to separate the two, getting knocked out by Big Show's WMD. An angry McMahon declared that if Big Show loses his match at No Way Out, Laurinaitis will be fired. On June 17, 2012, at No Way Out, John Cena defeated Big Show in a steel cage match. As a result, McMahon fired Laurinaitis. Cena then hit the AA on Laurinaitis and put him through the Spanish announce table.
McMahon appeared on the 1000th episode of Raw to deliver the opening speech, and later to announce AJ as Raw' new General Manager. On the August 3 SmackDown, he named Booker T SmackDown's new general manager.
On the October 8 Raw, McMahon began his State of the WWE Address, but was interrupted and slapped by CM Punk. In a rage, McMahon challenged Punk to a match, threatening to fire him if he didn't accept. Throughout the episode, Jim Ross and others attempted to dissuade McMahon from the match, but he insisted. The match never officially started, but McMahon held his own in a brawl with Punk, until being set up for the GTS. Before Punk could finish the move, Ryback came out and Punk fled the ring, only to be tossed back in by John Cena. Punk managed to escape a Shell Shock from Ryback and fled into the crowd. McMahon then gave him the choice of facing Cena or Ryback at Hell in a Cell and told him he'd decide if Punk didn't by the next week. The next week, McMahon interrupted Punk right before he was to decide, and made the decision for him: Ryback would face Punk at Hell in a Cell.
During the buildup for the 2013 Royal Rumble, McMahon told CM Punk that if The Shield interfered in his match with The Rock, Punk would forfeit his title. During the match, the lights went out and Rock was attacked by what appeared to be The Shield, leading to Rock's loss. Vince came out and restarted the match at Rock's request and Rock was victorious. The next night on Raw, while conducting a performance review on Paul Heyman, he was assaulted by the returning Brock Lesnar, who hit him with the F-5. According to WWE.com, McMahon suffered a broken pelvis and will require surgery at some point. Vince sought revenge on Heyman and faced him in a street fight on a later Raw, but Lesnar again interfered, only for Triple H to interfere as well, planting the seeds for a rematch between Lesnar and Triple H at WrestleMania 29.
On the June 3 Raw, McMahon returned supporting Stephanie McMahon's decision not to allow Triple H to compete. On the June 10 Raw, McMahon stopped Triple H's match against Curtis Axel, by awarding a disqualification and a forfeit victory to Axel. On the July 8 Raw, McMahon named Brad Maddox as the general manager of Raw, following Vickie Guerrero's failed performance review and subsequent firing. McMahon then tried to persuade Daniel Bryan to shave his beard. On the August 16 SmackDown, McMahon tried to cost Bryan his match against Wade Barrett, thus turning heel. Two days later at SummerSlam, Triple H also turned heel and assumed on-screen control of WWE, resulting in McMahon disappearing from WWE television until the Survivor Series pay-per-view. On 14th April 2014 edition of Raw, McMahon appeared at the beginning of the show to pay tribute to The Ultimate Warrior's passing. McMahon returned on the following episode of Raw, making a stipulation that The Authority would no longer be in power if Team Cena wins at Survivor Series.
On the December 14, 2015 episode of RAW he made return for the first time in a year as a heel by confronting Roman Reigns for his actions, but instead he granted him a rematch for the WWE World Heavyweight Championship against Sheamus. He added a stipulation saying if Roman Reigns didn't win the championship he would by fired. Later on in the night while he was talking the official, he suffered a Superman Punch by Reigns, which led Reigns to victory. McMahon returned on the December 28 edition of Raw, and, after a confrontation with Roman Reigns, McMahon was arrested and booked for assaulting an NYPD officer and resisting arrest. He posted bail and returned to the show later that night, announcing that Reigns is scheduled to defend the WWE World Heavyweight Championship against Sheamus on the January 4 edition of Raw, and that he will serve as the special guest referee. On that week's episode of Raw during the title match, McMahon attempted to "screw" Reigns into losing his title by refusing to make the three count on Sheamus and instead attempted to unsuccessfully fast-count Reigns. Following this, both McMahon and rogue referee Scott Armstrong were both knocked out by Reigns, forcing WWE referee John Cone to make the three-count, securing Reigns the victory. With his plan failed, McMahon retaliated by announcing after the match that Reigns would defend his title at the Royal Rumble against 29 other men in the Royal Rumble Match, which was ultimately won by Triple H.
On the February 22, 2016, episode of Raw, Vince McMahon presented the first ever "Vincent J. McMahon Legacy of Excellence" Award to his daughter Stephanie. Shane McMahon then made his return to WWE for the first time in over six years and confronted his father Vince and Sister Stephanie, claiming that he wanted control of Raw. This led to Vince booking Shane vs. The Undertaker at WrestleMania 32 in a Hell in a Cell match with the added stipulation that if Shane wins, he will have full control of Raw.