On the June 8, 2010 episode of NXT, Keyes made her debut as a ring announcer. During the season 2 finale of NXT on August 31, it was announced that she would be part of the third season of NXT with the Bella Twins as her Pros. On the September 14 episode of NXT, Jamie defeated Aksana with a schoolgirl roll-up to claim her first victory on NXT. The following week, Jamie teamed with Kelly Kelly and Naomi to defeat Kaitlyn and LayCool. Despite being undefeated, she was the first rookie Diva to be eliminated from the competition on October 5. On October 14, it was reported that Beede had been released from her WWE contract. Despite her release, Jamie made one final appearance for the company on November 30 during season 3's finale, where she and the other eliminated rookie Divas weighed in on whether Naomi or Kaitlyn, the finalists of the competition, should be the winner.