In August 1987, he began to be the host of a WWF's skit "Le Studio" (presented only in Canada, during Superstars of Wrestling), one of his first guest was Dino Bravo. Frenchy Martin began managing Bravo after his split with the tag partners Brutus Beefcake and Greg Valentine, collectively known as The Dream Team. During his alliance with Bravo, Martin regularly carried a sign down to ringside that read "USA is not OK". In March 1988, he managed Bravo at WrestleMania IV in a match against Don Muraco. During a rematch at SummerSlam in August, Martin distracted Bravo's opponent Muraco to allow Bravo to get the victory. In October at the King of the Ring, Martin managed Bravo in a win over Jim Duggan in a flag match. He also appeared at Bravo's side at Saturday Night's Main Event XVII at the end of October for Bravo's match against Ken Patera. On Thanksgiving night, he also appeared at Survivor Series.
At the Royal Rumble in January 1989, Bravo, accompanied by Martin, teamed with The Fabulous Rougeaus (Jacques and Raymond) but lost a two out of three falls match against Jim Duggan and The Hart Foundation (Bret Hart and Jim Neidhart). At WrestleMania V at April 1989, after Bravo's match with Ron Garvin, Martin attacked Garvin, and as a result, Garvin performed his signature maneuver, the "Garvin Stomp" on him. Bravo eventually dropped Martin in favor of Jimmy Hart.
Later, Martin appeared as an occasional "jobber" on weekly WWF television broadcasts, reviving his initial role with the company when he joined the WWF in 1986. By mid-1990, Martin retired and left the business.
Martin passed away on October 21, 2016.