After a short stint in the WWWF, Bad News Brown debuted in early 1988 as Bad News Brown, and it was during this time that he achieved his greatest notoriety. While the roster was mostly filled with ultra-virtuous babyfaces and cowardly and monster heels, Bad News was something entirely different; a tough loner. While other heels had hitherto largely displayed some form of affinity to one another, Bad News was reclusive; as such, he respected nobody and was just as likely to attack heels as faces (character traits that would later be employed to great fame by Stone Cold Steve Austin). His dislike for all fellow wrestlers was clear when he abandonded his teams at the Survivor Series of 1988 and 1989. Some memorable moments from his WWF tenure included winning the battle royal at WrestleMania IV by eliminating Bret Hart, who was then a heel, after a sneak attack, a brief feud with then-champion Randy Savage in early 1989 which led to matches in the main event, feuding with Roddy Piper (starting before the 1990 Royal Rumble and culminating at WrestleMania VI) and with Jake "The Snake" Roberts (where Bad News had a sewer rat against Jake's snake) and attacking WWF President Jack Tunney on The Brother Love Show. Bad News also had a brief run challenging Hulk Hogan for the WWF Championship. Bad News eventually left the WWF after SummerSlam 1990.
Bad News passed away on March 6, 2007 due to a heart attack.